Lost My Boots

Brigitte Boots is a business coach who integrates strategy and Human Design to help high-achieving women find clarity and direction. The challenge for her brand, Lost My Boots, was to create a visual brand identity that reflected her grounded, intuitive approach that was clear but not rigid, soulful without feeling overly “woo,” and adventurous without becoming chaotic.

We developed a rich, layered visual system inspired by journey and inner navigation, using topographic lines, compass and star motifs, and Human Design–inspired shapes to translate alignment into a visual language. Earthy tones of deep olive, mocha, and gold were paired with retro serif typography, hand-drawn sans serif accents, and monospaced body text. Torn paper textures and outdoor brand photography brought depth and movement, resulting in a brand that feels confident, exploratory, and deeply aligned with Brigitte’s work.

Read more about Brigitte and her branding experience in her Client Spotlight.