Seoulstice

These two chiropractors are entering a new chapter and merging into a shared practice rooted in nervous-system-based, whole-body healing. The goal was to create a brand identity that felt grounded, calming and versatile enough to live on signage, booking platforms, merchandise and future growth.

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Through the design, we wanted to embrace:

✶ The symbolism of the solstice (transition, balance, sun, renewal)

✶ An element of yin yang, light & dark balance

✶ A subtle nod to Seoul, honoring Hayley’s Korean roots

✶ A holistic, nervous-system-focused philosophy

✶ A warm, earthy yet professional aesthetic

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The logomark itself is made up of a sun shape combined with the "S" letterform and inspired by movement and the balance of a yin yang symbol.