Gracie makes handmade pottery with a playful and irreverent flair, unique to the woman who she is in or out of the studio. She makes her popular "booby mugs" as well as a range of pottery inspired by inclusivity and acceptance. She wanted to rebrand her previous look, which was more bubbly and cute, to more deep, earthy style that represented who she is now. I created a logo and brand identity for her, with a textured typography and natural elements to give a rugged yet accessible design for her expanding clientele. The bird symbolizes freedom to fly, grow and move through change.